Digital White - super shiny web apps

It’s been a super shiny year for Digital White! We’ve delivered all sorts of projects: Enterprise apps for Superdry, design work for Google, a new brand for the legal services of Londonw, and branding and a web app for new consumer financial product InvestorBee, to name but a few. It's great to see smiles all around by offering what we are most passionate about - Super Shiny Web Apps! 

Thank you to all our clients, suppliers, staff and fans for making this year a memorable one. We very much appreciate everyone’s input.

2012 will kick off with a new web app for a global food brand, a website for ISBA - the voice of British Advertisers, more for InvestorBee, and a flagship idea for a well known US crime drama.  

Have a relaxing break and we look forward to working with you in 2012!

Happy Christmas!

We’re pleased to announce that after building a great relationship over the last year with ISBA – The Voice of British Advertisers - they have taken us on to re-design their website.

As a company who represents advertisers, they felt the current site was outdated and inflexible, and that a change was needed to truly represent the creative talent of their members. Rather than a simple trade body site, they needed something special, which is why they decided to turn to a digital creative agency. The ISBA team are a great bunch to work with and we’re delighted to be working together again! 

We’ll let you know as soon as the site goes live!

We've just returned from the ISBA Annual Conference at Lords. This extremely informative event highlighted challenges, trends and opportunities within the advertising industry. Keynote talks were delivered by Coors, BSkyB, Virgin Media and ITV. 

We were particularly impressed with Fru Hazlitt's (MD of Commercial and Online at ITV) take on ITV's strategy, who stressed that content creators should think about a seamless engagement experience irrespective of platform watched on: live, catch-up, or mobile. There was also a particularly interesting panel of erudite and articulate teenagers who enlightened us as to their online preferences. And to top it off the Lords catering was top notch!

ISBA have launched their social media guide for their members today. Our Digital White consultancy specialists are proud contributors to this document which gives a broad overview of Social Media and how to plan for it. Chris Chivral, ISBA member and News International’s head of social media and search, said: "If you’re an experienced digital marketer or thinking about taking your first steps into social media, this guide has something for everyone. It’s a really informative read."

"Alex, I just wanted to drop you a note to say how engrossed I was in your presentation! It gave me real insight into the practical ways I can research, measure and utilise social media to monitor and manage our reputation." This was RBS' Joanna Aldhous' feedback from presenting to ISBA's Scottish Members today. Other attendees were Scottish Widows, Heineken and Sainsbury's Bank.

• The uses and benefits of social media engagement
• How to understand your audience and their usage characteristics 
• The relationship between search, social and content 
• Fascinating statistics on Heineken, Scottish Widows, and RBS 
• The future of social media

Joanna went on to say: "Not only was it a real eye opener, and the tools Roger [Jones] presented backed up by detailed information to support their use was invaluable! I now have a great understanding of the tasks ahead, the direction we need to go in and how I can start that journey and make a difference to our company."